SEAFWA 2018 has ended
The following schedule is from the 72nd Annual Conference of the Southeastern Association of Fish & Wildlife Agencies which was held October 21-24, 2018 in Mobile, Alabama. 
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Tuesday, October 23 • 2:00pm - 2:20pm
Marketing, R3 & Communications 2 Track: Developing a Strategic Plan and Telling Our Story: Missouri’s Journey

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AUTHORS: Ritchie Jenkins, Missouri Department of Conservation; Lowell Ballard, Timmons Group

ABSTRACT: The Missouri Department of Conservation (MDC) is a complex organization that includes multiple divisions covering fisheries, wildlife, forestry, resource science, private land services and protection. Over the past year, MDC has embarked on a new Strategic Planning and Transformation effort. As part of this effort, MDC has been working diligently on defining key agency goals, outcomes and actionable measures. An important component of this effort is to ensure that MDC is well-positioned to “Tell their story” in a compelling way to all stakeholders and that they have actionable data to support their measures. This includes the use of various data reporting and aggregation tools and reporting dashboards. This presentation will focus on select elements of this journey, what it means to measure accomplishments and the use of Business Intelligence / Reporting Dashboards for “Storytelling”.

Tuesday October 23, 2018 2:00pm - 2:20pm CDT

Attendees (7)