SEAFWA 2018

AUTHORS:  Kayla Becker, Archery Trade Association

ABSTRACT:  Everyone wants their classes and programs to fill up quickly with eager and enthusiastic students, but how do you fill those seats? Do you have a target audience and are you reaching them? Marketing your programs can be a difficult task when it is really broken down to evaluate if you are bringing in the audience you want. But using partnerships is a great way to help reach that target audience, and can benefit everyone involved in the partnership.Working with a variety of partners can help you reach very targeted audiences that you may want to participate in a program. For example, if you are running an advanced fly-fishing course, targeting audiences that have never been fishing in the first place may not be where to start. A partnership with a local fishing club would help target those already interested in fishing but would like to learn more.This can also be the case when finding instructors. Students relate better when they see an instructor they can relate to, so having instructors that relate to your target audience and from within the community is important.During this presentation, we will discuss successful partnerships, tools and strategies that can be used to market programs, and ways partners can collaborate to market their own and other programs together. Join us for an open and ongoing discussion to make archery and bowhunting accessible to everyone, in every community.